- Client: Nike
- Tasks: Researcher, Writer, Producer and TV Presenter
- Website: Nike
- Researched, wrote, produced, and presented Nike’s innovative Dri-Fit fitness apparel for millions of ABC News viewers.
- The brand exposure highlighted Nike’s Dri-Fit winter apparel, functionality, versatility, and stylish design to ABC viewers.
- Results: By utilizing digital media channels, the brand exposure established a strong online presence and generated interest among the target audience.
"Minerva is extremely capable in business and professional-social contexts, from digital media to event planning. She is a self-starter who is creative, responsive and intuitive about clients' needs and priorities, which in my experience led to her producing and presenting on-air programming for ABC News Now. Additionally, Minerva is ethical, dependable, and hard-working; she is persistent and very focused on the success of her projects. She is a positive, impressive force who would be an attractive asset to any employer or organization."