OMG Creative Solutions™ specializes in marketing and audience growth through Branded Podcast Promos to tell your brand’s story and grow your customer base in a meaningful way. Podcasts are a great way to foster engaged and devoted audiences because they are very interactive.
Podcast listeners develop strong relationships with the podcast host and tune in to listen to interesting show topics and informative guests. This intimate relationship results in significant levels of audience engagement.
In addition, podcast audio promos are often seamlessly integrated into the show itself for a natural method of promoting services, products, or brands to captivate an attentive audience. These listeners are already engrossed in the show, thus making the audio promo sound more authentic and coming from a trusted expert or friend.
Many podcast listeners remain tuned in because of their steady emotional or intellectual investment in the show and its unique host.
Podcast Stats: Did you know that 80 million Americans are weekly podcast listeners?
Data shows that podcasts have exploded in popularity over the past decade, with recent statistics from March 2021 indicating that approximately 80 million Americans—equivalent to 28% of the adult U.S. population—are weekly podcast listeners, up from a mere 19 million in 2013.
According to recent data, 78% of podcast listeners approve of sponsorships, and 67% can accurately recall products and brands mentioned in podcast advertisements.
Podcasts are an excellent method of consuming content for listeners due to their low-effort accessibility and multi-tasking flexibility. This mobile-friendly form of media can be enjoyed wherever and whenever desired, whether on a morning commute, while doing errands or household chores, or just before sleeping.
We can create branded audiovisual promos to help your business build brand awareness and grow your customers base. CLICK HERE to learn more about our creative promo packages.