• Client: Sbarro
  • Tasks: Marketing and Promotional Campaign
  • Website: Sbarro
  • Worked on the marketing and promotional campaign for Sbarro’s healthy meal entrees.
  • Market research identified the target audience, their preferences, and behaviors, which helped design the healthy meal campaign message to connect with family-oriented customers.
  • Results: #1 Quick Service Restaurant in the Italian segment of Entrepreneur magazine. By leveraging digital media platforms, the campaign captured the target audience’s attention and created a desire to experience the brand’s culture, heritage, and select healthy meals among its consumers.
"I have always found Minerva to be dependable, hard-working, honest, and, above all, conscientious in her endeavors. She is also extremely creative and well-focused on her projects. I would certainly recommend her for any project that is undertaken and can assure you that her skills and devotion will result in a successful ending."
E. Protter
Director of Marketing