- Client: Sbarro
- Tasks: Marketing and Promotional Campaign
- Website: Sbarro
- Worked on the marketing and promotional campaign for Sbarro’s healthy meal entrees.
- Market research identified the target audience, their preferences, and behaviors, which helped design the healthy meal campaign message to connect with family-oriented customers.
- Results: #1 Quick Service Restaurant in the Italian segment of Entrepreneur magazine. By leveraging digital media platforms, the campaign captured the target audience’s attention and created a desire to experience the brand’s culture, heritage, and select healthy meals among its consumers.
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