Founder's Journey

Before Minerva graduated from college, she was hired as a Multimedia Specialist for the award winning ABCNews.com website. She worked closely with the technology and engineering team at the new online media division to develop technical and production solutions for the editorial department.

While at ABC News, she worked as an independent producer and on-air contributor for ABC’s digital cable channel, ABC News Now. Her ability to multi-task and communicate effectively earned her a coveted position within the ABC News Division, where she developed audiovisual packages for ABC News and ABC Entertainment programs.

Throughout her career in the news industry, she has encountered a fair share of negative news, such as crimes, illness, natural disasters, and wars. However, these experiences have also served as a catalyst for her to pursue a new endeavor in the world of entrepreneurship.

She decided to produce and present television programs that focused on the positives of a culture. She wrote, produced, and presented programs on Amazon Prime Video that explored various topics, including business innovation, cultural awareness, and social impact.

After an extensive career in the media industry interviewing influential people, many expressed that they wanted to improve their communication skills. I saw the opportunity to design a unique program, Be a More Confident Speaker, for a targeted audience with resources to sustain my business model.

Executives with superior communication skills are more likely to build strong relationships with colleagues, inspire and motivate their teams, and lead their organizations to success.

Companies can also build brand awareness with Minerva’s Creative Conversations, a vodcast that talks about what is happening concerning social impact themes while seamlessly integrating the company’s brand, products, or services into the vodcast for a natural method of promoting the company’s brand and image. 

Minerva’s social impact initiatives garnered her the “Rising Star Award” for her dedicated contributions to community service from the Rotary Club of Coral Gables. She was also an entrepreneur finalist in the 2023 Equitable Advisors Businesswomen of the Year Awards.

As a social impact entrepreneur, she was recognized as a “Rising Star” by VoyageMIA magazine in the Miami business community, and her business was highlighted in ShoutOut Miami. Additionally, her digital media company was featured twice in Ejecutiva, a national business magazine. 

Minerva’s education in management and innovation from Columbia University enables her to apply what she is learning in her classes to develop practical methods to elevate executive leaders as confident speakers. She is proficient in English, Spanish, and Portuguese, and studying French, which is valuable in helping her clients bridge cultural gaps and language barriers.