Founder's Journey

From Adversity to Entrepreneurship & Social Impact

Leaving behind a challenging upbringing, Minerva embarked on her journey with just $20 in her pocket at 17. Determined to create a better future, she graduated from Seton Hall University and later earned a prestigious master’s degree from Columbia University in the City of New York.

Before even graduating from college, she was hired by ABC News as a Multimedia Specialist, working closely with the technology and engineering teams to develop innovative production solutions. Her ability to multi-task and communicate effectively led her to an on-air contributor role for ABC News Now, where she produced original audiovisual packages for both ABC News and ABC Entertainment.

Throughout her career in the news industry, she covered significant events—including the Pope’s visit during World Youth Day—and experienced firsthand the weight of reporting on global issues. This exposure inspired her to shift focus and use media as a force for positive storytelling. She wrote, produced, and presented original programs on Amazon Prime Video, highlighting business innovation, cultural awareness, and social impact.

Minerva’s passion for communication led her to create Be a More Confident Speaker, a communications and media program designed to empower executives with the skills needed to be effective public speakers. She also launched Minerva’s Creative Conversations, a podcast seamlessly integrating corporate brand messaging with engaging discussions with executive leaders about social impact.

Expanding her entrepreneurial endeavors, Minerva built a thriving communications and media company, working with clients in technology, government, law, and medicine. Her work has earned 5-star reviews, awards, and media recognition. With the guidance of esteemed advisors, the company aims to empower executive leaders to become more confident speakers.

In addition, she ventured into the sustainable e-commerce business, gaining widespread praise for her unique and high-quality products made of natural materials. Her multicultural expertise has taken her abroad, working with multinational companies and advising foreign ambassadors on media strategy.

Minerva’s contributions to community service and social impact have been recognized with the Rising Star Award from the Rotary Club of Coral Gables. She was a finalist in the 2023 Equitable Advisors Businesswomen of the Year Awards and was featured in VoyageMIA, ShoutOut Miami, and Ejecutiva Magazine.

Fluent in English, Spanish, and Portuguese, and currently studying French, Minerva bridges cultural gaps and language barriers in her work. Beyond business, she finds joy in dancing Argentine tango, a reflection of her deep appreciation for diverse cultures.

Despite facing countless challenges—growing up without a father’s guidance, navigating life without a supportive spouse, and overcoming skepticism from others—Minerva has built a career defined by passion, resilience, and unwavering faith.

Her message is clear: Even when others doubt, judge, or envy you, keep going strong! 💪

With God, all things are possible! 🙏