Founder's Journey

Minerva Salles is an award-winning multimedia journalist, producer, and presenter with a proven track record of delivering content to millions across ABC News, Amazon Prime Video, and global media platforms. Renowned for her interviews with world sports champions, diplomatic leaders, and cultural icons, she is a multilingual communicator who amplifies voices, shapes narratives, and connects diverse audiences.

Minerva holds a three-year MPA in Management and Innovation from Columbia University, where she was selected from among hundreds of students for the prestigious Inside the Situation Room program led by Secretary Hillary Clinton. She earned her BA in Media and Communications from Seton Hall University. She is fluent in English, Spanish, and Brazilian Portuguese, and is currently studying French.

Before graduating from college, Minerva began her career at Disney/ABC News in New York, serving first as a Multimedia Specialist and later as a Producer and On-Air Contributor for ABC News Now. She produced audiovisual segments for flagship programs, including World News Tonight, Nightline, and Good Morning America, and conducted high-profile interviews with five-time World Series Champion Mariano Rivera, World Boxing Champion Roberto Durán, and international tango icon Raúl Lavié. Her reporting celebrates global cultural traditions, from Argentine tango and British polo to Colombian folklore and African Congo heritage.

Her diplomatic and social impact coverage includes collaborations with ambassadors from Panama, Argentina, Italy, France, Spain, and Portugal on strategic media initiatives. She reported on landmark events such as the Panama Canal Expansion celebration, attended by heads of state, and a welcome reception at Panama’s Presidential Palace. She also reported on Pope Francis’s visit to Panama for World Youth Day, with over 700,000 attendees.

Currently, Minerva is the founder and CEO of OMG Creative Solutions, a media and communications training platform inspired by advanced coursework at Columbia University. She has trained 50+ clients in on-air presence, strategic storytelling, and high-stakes media engagement. She delivered a keynote workshop for 28 New Jersey state agencies, empowering women leaders to communicate with confidence and clarity.

She also produces and hosts Minerva’s Creative Conversations, a monthly podcast featuring prominent figures in business, sports, and entertainment, achieving steady audience growth. Previously, she created original tourism and cultural programming for the Medellin Tourism Bureau, reaching a global audience via Amazon Prime Video.

Her accolades include being named a Finalist in the Equitable Advisors Businesswomen of the Year Awards, receiving the Rotary International Rising Star Award, and being selected for the Comcast NBCUniversal Innovative Entrepreneurs Program, and academic recognition from Columbia University for Digital Media Leadership.