Adidas by Stella McCartney
- Client: Adidas
- Tasks: Researcher, Writer, Producer, and TV presenter
- Website: Adidas by Stella McCartney
- Researched, wrote, produced, and presented the Adidas by Stella McCartney collection for millions of ABC News viewers.
- Results: The media promotions increased brand recognition, improved website traffic, and expanded market reach for Adidas by Stella McCartney.
"Minerva is extremely capable in business and professional-social contexts, from digital media to event planning. She is a self-starter who is creative, responsive and intuitive about clients' needs and priorities, which in my experience led to her producing and presenting on-air programming for ABC News Now. Additionally, Minerva is ethical, dependable, and hard-working; she is persistent and very focused on the success of her projects. She is a positive, impressive force who would be an attractive asset to any employer or organization."